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BRAND IDENTITY AND DESIGN

The way that your brand and products look, and the words you use to communicate to your audience are more important now than ever. With a limited time to make an impression using the wrong visuals or language can make success more difficult. We can help improve the perception of your brand and products helping craft your branding identity, ensuring your values are portrayed in a way that is both exciting and engaging. 

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Your brand’s  identity is made up of many different elements, including personality, tone of voice, logo, colour and design to name just a few. They distinguish your business from others in the market, communicating your brand and uniqueness in a way that consumers can relate to. With an eye for effective messaging through words and visuals, our experienced team of brand identity consultants can pinpoint the look that represents you the most accurately. We bring together customer and competitor research, as well as your personal preferences and business goals to build an impactful and sustainable brand identity for your product or service, wherever you are in the UK or Overseas. Our brand experts mainly work with large international established brands through to new startups with projects tailored to your business needs.

What we do...

BRAND IDENTITY

  • Analysis and creation of brand identity guidelines

  • Formulation of mission and vision statements that help define your ambition.

  • Support with tone of voice for media to engage with your audiences the right way.

  • Review and support to provide a consumer view of how your brand is perceived and what your USP's really look like.

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​PRODUCT BRAND VISUAL IDENTITY

  • Analysis of your product against the competition from a consumer perspective.

  • Brand identity design 

  • Review of your products positioning and pricing for optimum go to market placement.

  • Exploration of target consumer market to suggest improvements in the way information is communicated.

  • Testing of product claims and valuation of features and benefits to the consumer.

  • White label testing to establish brand and product values.

  • Co-ordination of additional market research to provide feedback to improve the messaging of your brand’s visual identity

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BOOK A CONSULTATION 

At Ballistica our team have been working backstage to help leading global brands succeed for over 20 years. Our understanding of what makes a brand resonate with consumers comes from hundreds of interactions with customers, retailers, distributors and manufacturers. Our goal is to help you evolve or develop a brand that can thrive. Based in the UK Ballistica works with everything from small domestic startups through to global clients in Europe, Asia and The USA.  


To book a consultation, click here. 

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